:root {
  --bg: #faf8f5;
  --surface: #ffffff;
  --text: #1a1714;
  --text-muted: #7a746d;
  --accent: #d4880a;
  --accent-warm: #f5ede0;
  --coral: #e05c3a;
  --border: #e8e4dc;
  --font-display: 'Fraunces', Georgia, serif;
  --font-body: 'DM Sans', system-ui, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { scroll-behavior: smooth; }

body {
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* Nav */
.nav {
  padding: 24px 48px;
  border-bottom: 1px solid var(--border);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: baseline;
  gap: 20px;
}
.nav-logo {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 20px;
  color: var(--text);
}
.nav-tagline {
  font-size: 13px;
  color: var(--text-muted);
}

/* Hero */
.hero {
  max-width: 1100px;
  margin: 0 auto;
  padding: 80px 48px 60px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: center;
}
.hero-eyebrow {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}
.hero-headline {
  font-family: var(--font-display);
  font-size: clamp(36px, 5vw, 54px);
  font-weight: 900;
  line-height: 1.1;
  color: var(--text);
  margin-bottom: 20px;
}
.hero-headline em {
  font-style: italic;
  color: var(--accent);
}
.hero-sub {
  font-size: 17px;
  color: var(--text-muted);
  line-height: 1.65;
  max-width: 420px;
  margin-bottom: 40px;
}
.hero-product-grid {
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.product-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 10px;
  padding: 16px 20px;
  display: grid;
  grid-template-columns: 1fr auto auto;
  align-items: center;
  gap: 16px;
  transition: box-shadow 0.2s;
}
.product-card:hover { box-shadow: 0 4px 16px rgba(212,136,10,0.15); }
.product-card-label {
  font-weight: 600;
  font-size: 14px;
}
.product-card-meta {
  font-size: 12px;
  color: var(--text-muted);
}
.product-card-price {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 18px;
  color: var(--accent);
}
.buy-btn {
  background: var(--accent);
  color: white;
  border: none;
  border-radius: 7px;
  padding: 8px 16px;
  font-size: 13px;
  font-weight: 600;
  font-family: var(--font-body);
  cursor: pointer;
  white-space: nowrap;
  transition: background 0.2s;
  text-decoration: none;
}
.buy-btn:hover { background: #b8750a; }

.hero-visual {
  display: flex;
  align-items: center;
  justify-content: center;
}
.crate-visual {
  background: var(--accent-warm);
  border: 2px solid var(--accent);
  border-radius: 16px;
  padding: 32px;
  width: 100%;
  max-width: 340px;
}
.crate-label {
  font-family: var(--font-display);
  font-weight: 900;
  font-size: 22px;
  color: var(--accent);
  text-align: center;
  margin-bottom: 24px;
}
.crate-contents {
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.crate-item {
  background: var(--surface);
  border-radius: 10px;
  padding: 14px 18px;
  display: flex;
  align-items: center;
  gap: 14px;
  border: 1px solid var(--border);
}
.crate-icon {
  font-size: 22px;
  line-height: 1;
}
.crate-item span {
  font-weight: 600;
  font-size: 15px;
}

/* Sections */
.section-eyebrow {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 12px;
}
.section-title {
  font-family: var(--font-display);
  font-size: clamp(28px, 3.5vw, 40px);
  font-weight: 900;
  line-height: 1.2;
  color: var(--text);
  margin-bottom: 48px;
}

/* Inside */
.inside {
  max-width: 1100px;
  margin: 0 auto;
  padding: 80px 48px;
  border-top: 1px solid var(--border);
}
.inside-header { margin-bottom: 48px; }
.inside-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
}
.inside-card {
  background: var(--surface);
  border: 1px solid var(--border);
  border-radius: 12px;
  padding: 32px 28px;
}
.inside-icon {
  color: var(--accent);
  margin-bottom: 20px;
}
.inside-card h3 {
  font-family: var(--font-display);
  font-size: 20px;
  font-weight: 700;
  margin-bottom: 12px;
}
.inside-card p {
  font-size: 15px;
  color: var(--text-muted);
  line-height: 1.6;
}

/* Niches */
.niches {
  background: var(--text);
  padding: 80px 48px;
}
.niches .section-eyebrow { color: var(--accent); }
.niches .section-title { color: #fff; }
.niches-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.niche-card {
  background: rgba(255,255,255,0.05);
  border: 1px solid rgba(255,255,255,0.1);
  border-radius: 12px;
  padding: 28px;
}
.niche-tag {
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 700;
  color: var(--accent);
  margin-bottom: 12px;
}
.niche-desc {
  font-size: 14px;
  color: rgba(255,255,255,0.65);
  line-height: 1.65;
}

/* Pricing */
.pricing {
  max-width: 1100px;
  margin: 0 auto;
  padding: 80px 48px;
  border-top: 1px solid var(--border);
}
.pricing-card {
  background: var(--surface);
  border: 2px solid var(--accent);
  border-radius: 16px;
  padding: 48px;
  max-width: 540px;
}
.pricing-header {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  margin-bottom: 32px;
  padding-bottom: 24px;
  border-bottom: 1px solid var(--border);
}
.pricing-kit-name {
  font-family: var(--font-display);
  font-size: 24px;
  font-weight: 700;
}
.pricing-amount {
  font-family: var(--font-display);
  font-size: 42px;
  font-weight: 900;
  color: var(--accent);
}
.pricing-list {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 14px;
}
.pricing-list li {
  font-size: 16px;
  display: flex;
  align-items: center;
  gap: 12px;
  color: var(--text-muted);
}
.pricing-list li::before {
  content: '';
  width: 20px;
  height: 20px;
  background: var(--accent-warm);
  border-radius: 50%;
  flex-shrink: 0;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 20 20'%3E%3Cpath d='M4 10l4 4 8-8' stroke='%23d4880a' stroke-width='2' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
  background-repeat: no-repeat;
  background-position: center;
  background-size: 14px;
}

/* Closing */
.closing {
  max-width: 1100px;
  margin: 0 auto;
  padding: 80px 48px 60px;
  border-top: 1px solid var(--border);
  text-align: center;
}
.closing h2 {
  font-family: var(--font-display);
  font-size: clamp(28px, 4vw, 46px);
  font-weight: 900;
  line-height: 1.15;
  color: var(--text);
  margin-bottom: 20px;
}
.closing p {
  font-size: 18px;
  color: var(--text-muted);
  max-width: 500px;
  margin: 0 auto;
  line-height: 1.65;
}

/* Footer */
.footer {
  max-width: 1100px;
  margin: 0 auto;
  padding: 40px 48px 60px;
  border-top: 1px solid var(--border);
}
.footer-brand {
  font-family: var(--font-display);
  font-size: 18px;
  font-weight: 700;
  margin-bottom: 8px;
}
.footer-copy {
  font-size: 13px;
  color: var(--text-muted);
}

/* Mobile */
@media (max-width: 768px) {
  .nav { padding: 20px 24px; }
  .hero { padding: 48px 24px 40px; grid-template-columns: 1fr; gap: 40px; }
  .hero-visual { order: -1; }
  .crate-visual { max-width: 100%; }
  .inside { padding: 60px 24px; }
  .inside-grid { grid-template-columns: 1fr 1fr; gap: 16px; }
  .niches { padding: 60px 24px; }
  .niches-grid { grid-template-columns: 1fr; gap: 16px; }
  .pricing { padding: 60px 24px; }
  .pricing-card { padding: 32px 24px; }
  .closing { padding: 60px 24px 40px; }
  .footer { padding: 32px 24px 48px; }
  .product-card { grid-template-columns: 1fr; gap: 4px; }
  .product-card-price { font-size: 22px; }
  .pricing-header { flex-direction: column; gap: 8px; }
}
@media (max-width: 540px) {
  .inside-grid { grid-template-columns: 1fr; }
}